The Journey
Patrick “Pat” M. Newkirk Jr. was born in a small island town near Savannah, Georgia, where his musical journey began at just seven years old. Growing up during the 2010s, Pat found early inspiration in Soulja Boy’s SouljaBoyTellem.comalbum. His passion for music ignited when he joined his church choir as a singer and drummer. At 13, his father purchased him a $1,200 home studio, sparking his lifelong dedication to music.
Raised in a musically rich household filled with the sounds of Aaliyah, Newcleus, OutKast, and T-Pain, Pat’s early influences shaped his diverse creative ear. Inspired by industry trailblazers such as Rico Wade, Wendy Day, and Clarence Avant, Pat set out to build his own powerhouse entertainment company.
After earning his degree from Kennesaw State University and completing the prestigious Joel A. Katz Music, Entertainment & Business Program, Pat began to solidify his career in the music industry. A pivotal meeting with Wendy Day pushed him to pursue his career with even greater focus, leading to his early work within the music business and artist development ecosystem.
In 2023, Pat co-managed Soulja Boy’s Soulja World Tour, which grossed $1 million USD. That same year, he co-managed Lil Baby’s 32-stop national tour—featuring GloRilla, Gloss Up, Rylo Rodriguez, and Hunxho—grossing an estimated $47,426,784 USD. Pat also co-managed the American leg of Lil Yachty’s The Field Trip Tour, achieving an 80% attendance rate and grossing $3.2 million USD, along with The Quality Control DJs’ Official Tour, which grossed $60,000 USD.
In 2024, Pat expanded his marketing and entertainment portfolio through strategic partnerships and campaign support across major entertainment and media initiatives, building the foundation for larger-scale touring and label-aligned work.
In 2025, Pat co-managed Lil Baby’s WHAM World Tour, a 30-stop arena run grossing an estimated $70.14 million USD. He also played a key role in developing and executing marketing strategies for major cultural moments, including The Governors Ball Festival and JT’s “Ran Out.”
Additionally, Pat provided marketing support for the film One of Them Days, starring Keke Palmer and SZA, which grossed $11.6 million in its opening weekend and has since surpassed $32 million overall, becoming one of Sony TriStar Pictures’ successful releases during that cycle.
During this period, Pat also contributed to marketing and rollout support for major Quality Control and Atlantic Records releases, including Lil Baby’s WHAM album (145,000 first-week sales) and Lucci’s Already Legend (27,000 first-week sales), strengthening his position within label marketing and release strategy execution.
In 2026, Patrick is actively operating within the music and live entertainment industry as a manager, marketing strategist, and cultural operations partner under Emnnent.
He has co-managed Soulja Boy and Lil Xan’s The Drip Tour, supporting execution of a 27-date national club and theater tour that generated approximately 15K+ total attendance and an estimated $800K+ gross box office impact.
Patrick has also provided regional marketing support for Summer Walker’s Still Finally Over It Tour, specifically for the Atlanta arena date at State Farm Arena. His contributions supported the promotional rollout for a major arena show drawing approximately 16,000–19,000 attendees and generating an estimated $1.3M–$2M+ in box office revenue.
He provided regional marketing support in Atlanta for Lil Baby and Playboi Carti’s Billboard Hot 100–charting single “Let’s Do It,” contributing to rollout efforts for a 23M+ stream Quality Control / Motown release. He also supported marketing execution for JT’s single “Numb,” contributing to a Quality Control / Motown rollout generating approximately 1M–2.5M+ streams across digital platforms.
Currently, Patrick manages the official DJ and newest member of Emnnent, DJ Marbaby (also known as Marbaby). Marbaby is actively DJing for Rio Da Yung OG’s upcoming The World Is M.I.N.E. Tour, which launches July 24 in New Orleans, LA. Marbaby also recently DJ’d Soulja Boy and Lil Xan’s The Drip Tour under Emnnent’s management.
Patrick is also providing strategic support for Soulja Boy’s upcoming “Rapper’s University,” scheduled to take place in Atlanta. Through Emnnent, he continues to expand his work in artist management, tour marketing, live event strategy, DJ development, and music industry operations across the Southeast and national touring circuit.