Current News

Those that reach, touch the stars.

Emnnent family Dj Mar will Dj RIO DA YUNG OG’s upcoming “Live” tour. The tour will kick off this July 24th in New Orleans, LA. Tickets can on sale now: http://TOURINGWITHRIO.COM More announcements coming soon! #emnnent

Promotional flyer for Rio Da Yung Og's live tour with performance dates and locations listed, featuring the artist sitting in front of a car surrounded by money.

One month ago, Emnnent Family Pat and DJ Mar also known as Marbaby closed Soulja Boy’s “The Drip Tour.” Check out some of our favorite moments from this tour! Stay tuned—major announcements coming next week.

Two men posing for a photo outdoors at night, one wearing sunglasses and a decorative black jacket, and the other in a gray hoodie and shorts.

Happy Birthday to the incomparable, Normani!

A poised individual holding a rope, wearing a unique outfit made of white material, against a softly blurred light gray background.

JT – Numb (Single) [out now]

Stream the new here:

Spotify: https://open.spotify.com/track/7qLdAg4cJqemBb5vJhi3jv?si=b21fb7acaba94450

Apple Music:

https://music.apple.com/us/album/numb-single/1889655585

A figure with long hair making a heart shape with their hands, partially obscured by bright, colorful light effects.

EMNNENT TAKES JACKSONVILLE, FL, & ST. PETERSBURG, FL, for SOULJA BOY’S “THE DRIP TOUR.”

Promotional image for Soulja Boy's 'The Drip Tour' featuring the dates and locations: May 7, 2026, in Jacksonville, FL, and May 8, 2026, in St. Petersburg, FL. Includes images of performers and event details.

MASY takes another major step forward with his official first interview alongside Hype 87.3 and Tampa Mystic. A defining moment that reflects growth, momentum, and the rising future ahead.

Check out the upcoming interview here: https://youtu.be/FfaW5NJxwHw?si=OTQ3c41YtQbf5aGt

Announcement of MASY's first interview with HYPE 87.3 and Tampa Mystic, promoting the event debuting on April 24th, 2025.

Emnnent has offered marketing support for Big Yavo. We are excited about what’s to come!

A smiling man wearing a teal cap and a red shirt with yellow text, showcasing a large necklace and holding his hands up in a joyful pose.

Emnnent wishes the legendary Rico Wade a Happy Birthday!

A music producer working intently at a sound mixing console in a recording studio.
This Black History Month, Too Lost is spotlighting Black independent artists defining the sounds of tomorrow. Here is there latest artist spotlight on Emnnent Artist, MASY.

Meet @3freemasy from Atlanta. Growing up with booming 808s, late-night slow jams on KISS 104.1, and vibrant street life, he built a sound all his own. From SOS Band to Kilo Ali, his influences are wide-ranging—and that energy drives everything he creates.

Listen to MASY. and more on Too Lost’s Black History playlist here: https://toolost.com/news/article/black-history-month

Explore his journey down below:

A profile shot of a young man with textured hair, wearing a blue sweater, featured in front of a graffiti-covered wall. The image is part of a Black History Month artist spotlight, with text overlay that includes 'MASY.' and 'Too Lost.'
A contemplative individual sitting at a table, with short curly hair, wearing a sports jersey. Dialogue bubbles highlight a discussion about the meaning of being heard and the importance of authenticity and vulnerability.
A graphic featuring a question about dream collaborations in music, accompanied by images of several artists, including a rapper, a singer, and a producer. The text discusses influences and potential collaborations with notable musicians.
A young man with curly hair wearing a green basketball jersey stands near a jukebox, displaying a thoughtful expression while holding onto it. The image features text overlay discussing artistic expression and individuality in music.
Young man standing in front of a graffiti wall, wearing a black sleeveless shirt with the word 'Sublime.' Text overlay asks about the influence of upbringing on artistry.
Graphic promoting Too Lost's Black History Month playlist featuring MASY.

Emnnent coordinated Palm Tree Entertainment artist Presure Bab3’s latest interview with Tampa Mystic of Industry’s Most Wanted. We appreciate Palm Tree Entertainment for the opportunity to support the continued momentum behind the viral “Jugg Season” challenge, which has generated over 800 million views. We also extend our gratitude to Tampa Mystic for providing her platform to further amplify PTE’s artist and expand their visibility within the music industry.

Watch the interview here:

The PTE Record Label logo showcases sleek black typography against a white background with a red vinyl record icon and a palm tree cutout, ensuring accessibility through strong color contrast and compliance with alt text standards.
Logo for 'Industries Most Wanted Podcast' featuring bold lettering and a target design.

Emnnent provided financial consolidation and budget management services for Baby Kia in support of a marketing campaign. We help artists and entertainment brands streamline budgets, improve financial clarity, and execute campaigns efficiently. We are thankful for the opportunity and look forward to future collaborations.

A young person dressed in a black hooded jacket with white designs sits on a pew in a church, looking directly at the camera, with a stained glass window in the background.

Emnnent will offer Tour management and support to Soulja Boy and PTE’s upcoming the Drip Tour featuring Lil Xan coming this spring.

Promotional image for Soulja Boy's 'The Drip Tour' featuring a colorful background and the artist wearing a vibrant outfit with a baseball cap.

Koffee K – Superboi (Single) [out now]

Stream Emnnent artist KK’s new single here:

Spotify: https://open.spotify.com/track/7qLdAg4cJqemBb5vJhi3jv?si=b21fb7acaba94450

Apple Music: https://music.apple.com/us/album/superboi/1875336692?i=1875336693

Album cover for 'Superboi' featuring pixel art of a powerful character surrounded by electric energy and rocks, with another character seated nearby.

MASY – All My Roses (Official Video) [out now]

Watch Emnnent artist Masy’s new video here:

Vevo: https://www.youtube.com/watch?v=8-pYRszgNyE

We enjoyed BandLab’s ‘Atlanta Sounds’ event. We were excited to kick off 2026 with one of music’s leading platforms for emerging artists.

Promotional flyer for the Atlanta Sounds event featuring a live DJ set, cash prizes, and opportunities to meet other Bandlab creators. The event is free to attend and is hosted by Jiah on January 31.
A person posing beside a sign that reads 'AMA with the BandLab Team' in a colorful design, featuring a gradient background and silhouettes of people.
A person wearing a white hoodie and baseball cap stands in front of a colorful backdrop with a logo, in an indoor setting.
A person wearing a camo jacket with 'THEY' printed on it, striking a pose while holding their head with one hand.

CREATXXR – CBFW (EP) [out now]

Stream 1/1 CREATXXR’s new EP full of bangers now!!!

Spotify:

Apple Music: https://music.apple.com/us/album/cbfw/1858709200

Graphic design featuring the letters 'CBFW' with a textured background of scattered hundred dollar bills.

Emnnent wishes AALIYAH a happy birthday. We miss her tremendously but on this day we choose to celebrate the legacy that she left behind for us to cherish for an eternity. We love you Babygirl.

A woman with closed eyes is seated, wearing a yellow top and demonstrating a meditative hand gesture against a dark background.

MASY – All My Roses (Single) [out now]

Stream Emnnent artist Masy’s new single here:

Spotify:

Apple Music:

https://music.apple.com/us/album/all-my-roses-single/1847905105

OFFICIAL VIDEO COMING SOON

A young man with curly hair rests his chin on his hand while sitting at a table in a dimly lit diner, wearing a green Chicago Bulls jersey.

Koffee K – Top (Come & Go) (Single)

Stream Emnnent artist Koffee K’s new single here:

Spotify:

Apple Music: https://music.apple.com/us/album/top-come-go/1844139195?i=1844139198

A young man wearing a blue varsity jacket and a patterned headband, standing outdoors at night with a contemplative expression. The image features a distorted glitch effect.

Watch the video here:

Emnnent has provided financial consultation services to Quality Control Music for the upcoming Blues Is Alright Tour featuring artist EJ Jones. The 14-date tour will be co-managed alongside Too Official Entertainment. Additional announcements coming soon.

Graphic featuring the text 'BLUES IS ALRIGHT TOUR' in large, bold white font with a gold underline on a dark blue patterned background.
A young man wearing a black t-shirt and a cap, holding a championship belt, sitting in front of a stone wall with decorative elements.
Golden logo of Quality Control Music featuring the initials 'QC' with the full name below.

CREATXXR – ‘Already Know’ (Single) [out now]

Stream our family’s single here:

Apple Music:

Already Knoo 2:45 CREATXXR Already Knoo – Single Hip-Hop/Rap 0 7

Spotify:

Emnnent artists Koffee K and Masy will both attend this year’s SXSW from March 12th to March 18th in Austin, Texas. More announcements coming soon.

Colorful illustration promoting SXSW 2026, featuring various characters in an urban setting with notable landmarks, including the Paramount Theatre in Austin, Texas.

Emnnent provided marketing services for a PTE recording artist. We look forward to a successful upcoming single release.

The PTE Record Label logo showcases sleek black typography against a white background with a red vinyl record icon and a palm tree cutout, ensuring accessibility through strong color contrast and compliance with alt text standards.

We are deeply grateful to our IM1 Studios family for the camaraderie and support shown throughout the year. We truly enjoyed celebrating together at Staff Appreciation Day and look forward to what 2026 has in store.

A person standing in a studio setting, wearing a hoodie and holding sunglasses, surrounded by studio lighting equipment.

Lil’ Baby, Playboi Carti & Skooly – Let’s Do It (Video Out Now)

Watch it here: https://www.youtube.com/watch?v=Av4AsFPeQ9E

Stream the Song Here:

Apple Music: https://music.apple.com/us/album/lets-do-it/1858158528?i=1858158546

Spotify:

Emnnent wishes CEO Pat, a Happy Birthday!

A child sliding down a purple playground slide at a park, with trees in the background.

Emnnent wishes Creatxxr, a Happy Birthday!

A young man stands on a sidewalk wearing a green graphic t-shirt, distressed denim shorts, and sneakers. He poses with his hands outstretched, showing a confident stance, with trees and a wooden fence in the background.

Emnnent will provide marking services for P.T.E and Miami Mike’s upcoming single release worldwide.

The PTE Record Label logo showcases sleek black typography against a white background with a red vinyl record icon and a palm tree cutout, ensuring accessibility through strong color contrast and compliance with alt text standards.
Soulja Boy, the renowned rapper and entrepreneur, is depicted in this vibrant photograph, showcasing his distinctive style and charisma, ensuring an inclusive experience for all website visitors.

Our Houston, TX family, Speedy and SackrouteDee, came to our city and made it a movie. We want to thank the entire Speedy4La team for the camaraderie they showed. Shoutout to our family Sheldon “Shelshots” and Adrian Mares for assisting with the video shoot and locking in studio time and production. We also want to thank our home-base studio, Im1, for the opportunity to host our HTX family there. Great things are on the way!

Emnnent wishes our family Too Official, a Happy Birthday!

A man sitting in a van, wearing a colorful striped jacket, gray pants, and sneakers, with sunglasses on and jewelry around his neck.

Lil’ Baby – Try To Love (Single) [out now]

Stream Here:

Spotify:

Apple Music:

https://music.apple.com/us/album/try-to-love/1850565812?i=1850565969

Watch the Official Video here:

https://www.youtube.com/watch?v=ymvaPBer64Y

JT – ‘Girls Gone Wild’ (Single) [out now]

Stream here:

Spotify:

Apple Music:

https://music.apple.com/us/album/girls-gone-wild/1846531156?i=1846531643

Watch The official video here:

https://youtu.be/gzaJfoiMVAE?si=kxw4LTWyIl72zEEg

Emnnent artist MASY’s most recent instagram post:

“* NEW SINGLE. 11.14. LEAVE A BELOW roses 🥀

<3. MASY.”

A person wearing a green sports jersey with 'ROSE' and the number '1' stands in front of a brick wall covered in graffiti. The individual has a hooded jacket on and is in a thoughtful pose.
Portrait of a man wearing a brown hoodie and green shirt, standing in front of graffiti-covered wall with a serious expression.
A young man in a brown hoodie and a green sports jersey stands in front of a graffiti-covered wall, looking thoughtful while adjusting his hood.

EMNT Fam @kkgonmakeit performed at this year’s Spookwood Festival on October 31st, 2025, at the Historic Fourth Ward Amphitheater in Atlanta, GA. It was a free event and everyone was invited!

Poster for Spookwood Festival 2025 featuring performer Koffee K. The design includes a dramatic face image and event details with a Halloween theme.
Three men standing outdoors at night, dressed in stylish casual clothing. The background features a well-lit pathway with trees and buildings in the distance.

EMNNENT TAKES HOUSTON TEXAS

HTX RRECAP — Last week was a movie! Big shoutout to our fam Adrian for the invite to Bigg Cuz’s event. We got to lock in with some of H-Town’s biggest artists, managers, and key industry players. We’ll definitely be back soon!

Four individuals standing outdoors in casual attire, with one person wearing a colorful tie-dye shirt and others in black, gray, and patterned clothing, in front of a house.
A group of four individuals standing together outdoors at night, wearing casual clothing. Two are smiling and engaging with their phones, while the others adopt serious expressions.
Promotional flyer for Downtown Fest in Houston, TX featuring artists Koffee K and Masy, detailing event date and venue.

Emnnent helped execute 21 Savage’s 90s-themed birthday party in Atlanta, GA, providing marketing around the city of Atlanta to build excitement and visibility leading up to the event.

21 Savage, the acclaimed rapper known for his unique style and raw lyricism, is featured in this captivating photograph, exuding confidence and authenticity.

Emnnent attended the Hip Hop Fraternity’s Networking Mondays — an event celebrating connection, culture, and collaboration in the music industry. Our own Maverick spoke on the power of artist development, highlighting how intentional growth, branding, and guidance build lasting careers. Experiences like this reaffirm our commitment to purpose and keeping the culture first.

A person standing next to a Hip Hop Fraternity banner in Atlanta, wearing a pink jacket.

Emnnent, in conjunction with Too Official Entertainment, will provide marketing support and brand consolidation services for several artists performing at One Music Fest 2025 in Atlanta, Georgia, on October 25–26. Together, Emnnent and Too Official Entertainment are helping bring this year’s festival to life—celebrating culture, creativity, and the power of music in the heart of Atlanta.

Colorful promotional poster for One Music Fest 2025, featuring event details, artist lineup, and graphics of clouds and flowers.

Emnnent provided full marketing support for Atlantic Records artist Gucci Mane, helping promote the release of his latest album, Episodes, across Atlanta and beyond.

Man with a broad smile wearing sunglasses and jewelry, posing in front of a white SUV.
Colorful logo of Atlantic Records featuring an orange 'A,' green triangle, pink spiral, and yellow word 'ATLANTIC.'

Emnnent provided marketing services for Quality Control Music artist Kocky Ka. We’re always grateful for the opportunity to support the home team whenever we can!

A confident artist with braided hair sits casually in front of a fence, wearing a shiny black jacket and a gold chain, gesturing with one hand.
Gold logo of Quality Control Music with stylized letters 'QC' above the text.

Emnnent Artist Masy (@3freemasy) was featured on Too Certified curated by @nylasymoneee on @power1051 one of New York City’s hottest radio stations.

Emnnent wishes our family Young Jeezy a Happy Birthday!

Emnnent Artist Koffee K performed at the annual Sweet Auburn Music Fest in Atlanta, GA. We are proud of you Koffee cheers to more announcements soon!

Emnnent completed marketing services for CMG artist Big Boogie on his upcoming single release coming soon.

Emnnent offered marketing management for Atlantic Records’ Lucci on his newest album “Already Legend.” The event took place in Atlanta, GA, at Pandora and SiriusXM Headquarters. We wish Atlantic Records and Lucci Much Success on their newest release!

Emnnent provided financial consolidations for Quality Control Music on their artist Wee2Hard’s new single to be released soon.

Emnnent successfully completed marketing for The Boykinz, who starred on the current season of America’s Got Talent. We also managed the voting process during the final winner round. With the season now wrapped, the focus is on fans tuning in to reruns and continuing to support their journey on ABC.

We hosted our the first ever Main Force Mixer: Chapter 1 in Atlanta, GA, on September 26th, 2025, at IM1 Studios in Westend, Atlanta, GA in conjunction Ardele Management, Assassin Inc. and IM1 Studios. We wanted to thank all of the artists, vendors and sponsors that made the event possible! Chapter 2 the Halloween Edition Coming Soon!

Emnnent provided marketing services for Sai Summer Cookout Chapter 3 in Houston, TX. The event was held August 29th to August 30th.

Our EMNT fam and artist Kkgonmakeit hit the stage for day one and two at the 16th Annual HipHop Day Festival 2025! The event was held in Historic Fourth Ward Park in Downtown Atlanta, GA.

Emnnent will provide marketing services and management for Miami Mike, one of music’s key players, on his upcoming Miami Mike Project 2025 — a 16-city showcase tour launching this fall.

On August 9th, 2025, We hosted our first ever Showcase, “let’s Work,” in conjunction with Ardele Management, Im1 Studios and Assassin Inc. The event featured special guest: Tony Prime of Uncut Game, Fuse of 808 Mafia 6 times Grammy Award Winning producer Ajmond “Aj” Jackson, and Dre of Guap City Ent. We are thankful to Dj Too, our alcohol vendor and Im1 Studios’ interns and staff. To all the artists, industry personnel and overall attendees our debut event, we appreciate you and hope that you were able to network build and connect. Stay tuned, we will be in Houston, TX, this October for our sophomore event.

Quality Control Music Djs’ Deal or No Deal Tour concluded on July 5th, 2025. We managed this 20 city tour nationwide and provided various services. We are thankful for the opportunity to work with the home team whenever we are granted the chance.

Emnnent wishes Normani, a Happy Birthday!

On June 26th, 2025, Emnnent had the honor of attending Loudhouse Studios’ inaugural Frequency Check event in Atlanta, GA. We’re grateful for the invitation and the opportunity to connect with familiar faces and new creative energy. Much respect to the entire Loudhouse Studios family — we salute your vision and look forward to witnessing the growth of this powerful event series.

Emnnent was invited to D1 Global and Im1’s Studios’ Birthday Bash Marketing Event held on June 20th, 2025. To Donna “D1,” we are proud of you and your team on this event.

We’re excited to announce that Koffee K is now officially managed by Emnnent CEO, Pat, under the Emnnent umbrella. With two RIAA Gold records in Canada, Koffee K brings proven success and star power to this new partnership. We look forward to what’s ahead.

Emnnent provided marketing services for Lil’ Baby’s WHAM tour in Atlanta, GA, on June 7th, 2025.

Emnnent provided Marketing for Rick Ross’ 4th Annual Promise Land Car Show 2025.

CREATXXR – ENDLESS. OUT NOW.

Stream the song here:

CREATXXR.AppleMusic.lnk.to/ENDLESS

CREATXXR.Spotify.lnk.to/ENDLESS

Watch the video here:

UP NEXT! Lil’ Baby’s WHAM WORLD TOUR

Emnnent will provide marketing services for Birthday Bash 2025. The festival will be on June 21st, 2025 in Atlanta, Ga.

Emnnent will provide marketing services for the Roots Picnic held in Philadelphia Pennsylvania from May 31st – June 1st, 2025.

Emnnent will provide marketing for The Governors Ball held in New York City, NY, from June 6th – 8th, 2025. Tickets are on sale at http://GOVBALL.com. #Emnnent

Final stop on Soulja Boy’s “The Swag Tour 2025.” We hope that everyone that got to experience this tour was able to live in the music! We heard that the fans enjoyed Soulja Boy’s Swag Tour! #Emnnent.

Emnnent has provided marketing services for Lil’ Baby’s upcoming Charlotte, NC, spot date from the upcoming WHAM World tour. This is a tour that you do not want to miss!

Black Emnnent Company logo, featuring a sleek and professional design.

Tampa, Fl. Soulja Boy’s ‘The Swag Tour 2025 Tour’ kickoff. So much more to come!

DUE TO DEMAND, 5 new dates have been added to Soulja Boy’s upcoming “The Swag Tour 25.”

Youngstown, OH (April 29)

Peoria, IL (April 26)

Jacksonville, FL (May 6)

College Station, TX (May 9)

Corpus Christi, TX (May 14)

🏷️ SouljaBoySwagTour2025 Tickets

JT – RANOUT out now. Stream the song here:

TheGirlJT.lnk.to/RANOUT

Emnnent will provide tour management support for Soulja Boy’s upcoming Swag Tour 2025, in collaboration with Too Official Promotions.

Emnnent will provide tour management support for Too Officials’s upcoming Deal or No Deal Tour 2025, in collaboration with Quality Control Music Djs’s.

Our family @ThxnkYu recently signed to Score A Score to produce Lofi. His first release “rabbit’s foot,” is out now. We know how hard you worked for this and to see you achieve it makes us proud. We are excited for what is to come!

You can stream the song here: https://music.apple.com/us/album/rabbits-foot/1790623375?i=1790623383

Emnnent will be attending the 2025 Sync Summit and we’re thrilled about this exciting event. As the organization itself describes, “The Sync Summit, NY, is the first event focusing exclusively on music licensing from various perspectives.”

LIL BABY – WHAM OUT NOW

Emnnent will provide marketing services in Atlanta for the upcoming film “One of Them Days”, starring SZA and Keke Palmer. IN THEATERS NATIONWIDE NOW.

Emnnent will attend the 2025 Sync Spotlight Conference in Atlanta. Sync Spotlight is a Music Licensing Company based in Atlanta owned by Mathew Steele that brings Quality indie Music to the forefront through Film, TV, Video Games and Ads. We are excited about the event.

Emnnent will provide marketing services with Too Official Promotions for Lil Baby’s Most recent release ‘WHAM’ excited to be apart of this monumental project.

Emnnent will co-manage with Too Official Promotions, marketing for Jeezy’s upcoming film ‘Trap City.’ We will provide marketing in Atlanta and at Rollingloud Miami. We are excited to be apart of this!

CEO Pat’s most recent instagram post:

“courage contains genuiness and magic

📸: @shelshots_”

Emnnent will co-manage JT’s upcoming nationwide “City Cinderella Tour,” spanning multiple cities. We’re thrilled to be part of this tour and look forward to its success.

City Cinderella Tour flier by JT featuring tour dates, locations, and bold visuals

Our CEO Pat, has struck his first major deal. This is a pivotal moment for Emnnent and we’re excited for what’s to come for us in the many decades ahead. His most recent statement, “every part of the journey will be worth it in the end. Let’s change the world!!!!”

Emnnent will co-manage Soulja Boy’s upcoming “SODMG” tour kicking off this September in Atlanta. The tour will be nationwide with 30 shows.

https://www.instagram.com/p/C9SW1CuJJFM/?igsh=MW9nZXhqODA1c3R1Zg==

The Official Soulja Boy "SODMG" tour flier. In blue, white, and gray, with cities included.

https://www.instagram.com/p/C8z86IKOfXQ/?img_index=1